Thursday, March 24, 2011

Google launching a new ‘Media Ads’ format for video ads on Google.com

Google is launching a new ‘Media Ads’ format for video ads on Google.com. Ads appear as thumbnails with a play button, clicking on the thumbnail, the video ad expands and takes over Google search page.  Google is trying to grab morer big ad dollars spent by media companies when promoting movies and TV.  The Lightbox media player is used for the video ads when expanded.

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