"We're in the process of shutting a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward," said Urs Holzle, Google's vice president of operations.
"Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience," he added.GoodbyeThe seven latest products earmarked for the chop are as follows:
- Google Wave - an attempt to combine email and instant messaging for real-time collaboration
- Google Bookmarks List - a service which allowed users to share bookmarks with friends
- Google Friends Connect - allowed webmasters to add social features to their sites by embedding a snippet of code
- Google Gears - much-hyped effort to maintain web browser functionality when working offline
- Google Search Timeline - a graph of historical query results
- Knol - a Wikipedia-style project, which aimed to improve web content
- Renewable Energy Cheaper than Coal - a project which aimed to find ways to improve solar power
"Any company with the resources and number of brains that Google has will have ideas, only some of which will fly. Hitting the zeitgeist is tricky to plan or predict," he said.
There were, he said, "lessons to be learned" from firms such as Apple which took a more measured approach, announcing just a handful of new products once or twice a year.Focus
Some experts think that Google is streamlining in order to concentrate on its Facebook rival Google+.
10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.