Tuesday, August 14, 2012

Simple click insight.. Buttons over links

If you have the option, image buttons have higher click rates then pure links.  Many recent studies on the proper mix of text overlaying images have shown this format has the highest cognitive recall and call to action.

There are countless tests that show an increase in CTR anywhere from 20% - 200% over the control where text links were used.   details  on button fatigue

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