Thursday, March 14, 2013

What buzz words actually sell food


Based on the input of 1,500 adults in the online consumer survey, this how 15 common food characteristics ranked in terms of positive responses when survey takers were asked, "When shopping for groceries, do you seek out food products with any of these characteristics of package labels/claims?":
OVERALL
  1. Whole grain: 45%
  2. High fiber: 34%
  3. Multi-grain: 34%
  4. Low-sugar/sugar-free: 30%
  5. Local: 29%
  6. Natural: 28%
  7. No trans fat: 28%
  8. Low-fat/non-fat: 25%
  9. Organic: 24%
  10. Low/no cholesterol: 22%
  11. Low-salt/salt-free: 21%
  12. High omega-3: 18%
  13. High calcium: 18%
  14. High protein: 18%
  15. High antioxidant: 17%

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