Wednesday, March 13, 2013

World’s most awarded print ad -- JWT Shanghai

Shows the dramatic and vivid contrast of first-class passengers enjoying a heavenly experience in an airplane, while the luggage undergoes a hellish ordeal at the cargo, yet still emerges sparkling after the torture.
Last year, “Heaven and Hell” took home 10 Grand Prizes, 38 gold awards and 3 Yellow Pencils, all of them accumulated from the world’s biggest, toughest and most prestigious award-giving bodies.

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